Moy Park kick off World Cup with on-pack promotion
Moy Park, is giving consumers a chance to win football related prizes to celebrate the World Cup, through a ‘Scan to Score’ on pack competition.
Shoppers who purchase a pack of Moy Park breaded chicken products at participating retailers can enter through a ‘peel to reveal’ sticker on the pack, where they will find a QR code that will take them to an online entry form.
Prizes include a PS5 and FIFA bundle, a team football shirt, branded footballs, cash and more. Winners will be chosen at random throughout the promotional period (20th November – 18th December 2022).
Ellen Wright, senior brand marketing manager at Moy Park said: “The World Cup offers lots of opportunities to get the family together during the winter sporting season and we are delighted to be part of it! Our breaded chicken products are crowd pleasers when it comes to hosting a festive gathering or sitting down to watch the football. The range has something to suit everyone, from our ultimate garlic kiev to tempura mini fillets, buttermilk burger and chicken wings – perfect for a family feast ahead of a big game!”
“As many consumers gear up for the World Cup this year, we are investing in a localised targeted digital marketing campaign, OOH, POS and sampling in stores to ensure maximum visibility of our products and we are confident this will lead to increased sales during the tournament.
“It’s great to be able to give our consumers a chance to win some fantastic prizes, whilst driving sales for our retail partners.”