National exposure for pork adverts

National exposure for pork adverts

The latest BPEX advertising campaign ‘Give a Fork About Your Pork’, fronted by Jimmy Doherty, got a boost in five national newspapers last weekend.

The advertisement, a four-colour half-page was in the Sun, Mail, Guardian, Telegraph and Times.

This is in addition to the pitch perimeter LCD messaging at Football World Cup Qualifier game. England v Montenegro on 26th March 2013 at 8:00pm on ITV 1 with an audience of approximately 10 million.

There will be two 30-second duration slots in both the first and second halves of the game. With the message “Give a Fork about your Pork. Look for Red Tractor pork.”

On top of that, it will be featured at the England Cricket Board four-day test, England v New Zealand as part of the ANZ Series 2013. It is at University Oval, Dunedin with all four days being covered by Sky Sports.
There will be a static panel 6mx1m pitch-side bearing the message: “Grill it before you buy it” with the Red Tractor pork logo.

BPEX’s interim head of marketing Karen Hughes said: “The aim behind this is to extend the brand awareness of Red Tractor pork beyond the end of the first burst of activity on Channel 4 On Demand in anticipation of its return in May.”

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