New autumn POS kit for butchers

New autumn POS kit for butchers

As the nights draw in and temperatures drop, hearty warming dishes come back into favour, EBLEX has produced a new promotional kit designed to help butchers boost sales of beef and lamb this autumn.

EBLEX's new point-of-sale kit for butchers.

The kit, which is currently being dispatched to members of EBLEX’s Quality Standard Mark Scheme, contains three separate elements: ‘Slowly Does It’, ‘Halloween’ and ‘Discover Lamb Shoulder.’

‘Slowly Does It’ features a collection of slow-cook braising and casseroling recipe ideas for Quality Standard beef and lamb and the kit contents include:

• 1 x A3 poster promoting the nutritional benefits of red meat

• 2 x A2 posters featuring slow-cook QSM beef and lamb dishes – ‘Brisket of Beef with Brown Ale’ and ‘Lamb Tagine with Pomegranate’

• 100 x double sided A5 recipe cards featuring the Brisket of Beef and Lamb Tagine recipes

• Plus 80 copies of the latest ‘Simply’ recipe book to give away to customers

• An A2 poster promoting lamb shoulder, with a competition which gives customers the chance to win a free roasting tin

• Plus 100 copies of an A5 14 page recipe booklet, with a whole host of delicious, easy-to-prepare family meal ideas using lamb shoulder

•  A Halloween ‘Fright Night’ A2 poster is also included, accompanied by 100 copies of a 4 page A5 recipe leaflet, with ideas for fun, spooky beef and lamb recipes such as ‘Bogeyman Beef Burgers.’

Mike Whittemore, EBLEX trade team marketing manager, said: “Customers love new recipes ideas and this bumper kit of point-of-sale material is packed full of them, so it’s bound to help boost sales. Free promotional material is just one of many benefits of becoming a member of the Quality Standard Mark Scheme, so if you haven’t signed up yet, then you’re missing out!”

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