Peter Toholt has been appointed as Quality Meat Scotland's export manager to develop new markets for Scotch beef and lamb in Germany.

The appointment is as a result of a collaboration between Scottish Development International (SDI) and Quality Meat Scotland (QMS).

Toholt has considerable experience of the European red meat market having previously worked as product manager for SOPEXA responsible for marketing, sales promotion and communication for meat and meat products. His recent career has also seen him in the role of marketing consultant for the Butchers’ Confederation of North Rhine-Westphalia.

This story was originally published on a previous version of the Meat Management website and so there may be some missing images and formatting issues.