New flavourings launch

New flavourings launch

A new selection of seasonings and marinades, targeted exclusively at top end butchers for their own use, has been launched by Unbar Rothon.

Called Butchers Pride, it has been developed over months and widely tested and is presented in see-through plastic jarss. The seasonings are also batch packed in plastic bags – with or without risk – and in buckets.

Marinades include Chinese Emperor and BBQ and other flavours are: India Summer, Piri Piri, Muay Thai and The Mint.

The specially developed seasonings have been produced for beef, pork and lamb burgers and the gourmet beef variant features a balance of onion and leek whilst the pork flavouring includes Granny Smith apple.

Four sausage flavours complete the range, Lincolnshire Poacher, Cumberland Gamekeeper, Pepper Pinch and Signature Sausage.

Unbar Rothon's new range.

Versatile packaging may help butchers add theatre to their sales.


“Both the marinades and the seasonings give butchers a chance to add theatre to their customers in-store experience because the products can be demonstrated whilst customers watch and their quality and exclusivity explained at the same time,” said Richard Rothon, general manager of Unbar Rothon.

The company has expanded into the top quality butchers’ market after one of its manufacturing customers, Snowbird foods, won 16 quality and innovation awards for fully cooked sausages and meat balls in three years whilst exclusively using Unbar Rothon seasonings.

The new products will be sold through independent wholesalers and to-date three have been appointed – Alderson Ingredients in Buckinghamshire and Foodpac Technology in Suffolk. More are required.

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