New summer promotional kit for pork

New summer promotional kit for pork

As Jubilee and Olympic Games fever sweeps the nation, friends and families may well be looking to celebrate with parties and events, so the next few weeks could be a particularly lucrative time for the meat industry, say BPEX, the promotional body for pork promotion in the UK.

From sausages, pork pies and sausage rolls to gammon and ham, pork and pig meat is likely to be a big feature at most picnic or celebratory occasions this summer. A new promotional kit from BPEX, butchers will be able to encourage customers to try out six new picnic ideas, which can be used to help boost in store promotional activity and sales.

The special celebratory ‘Summer Picnic Kits’ are being issued in time for the Jubilee Bank holiday. They contain a mix of fun ‘Love Pork, Love Picnic, Love Summer’ bunting, eye-catching posters and recipe booklets with six fuss-free food ideas using pork, gammon, bacon and sausages that can be enjoyed outside. The recipes, which will also be available at for butchers and their customers to download, include:

• Pork Picnic Loaf

• Mini Pork and Caramelised Onion Picnic Pies

• Lemonade Gammon with a Pimms Glaze

• Pork Sausage Bakewell Tarts

• Bacon, Onion and Basil Muffins

• Pork, Plum and Sage Pasties

Kits will be sent to BPEX registered butchers directly, however, spare copies will be available to request on a first-come, first-served basis from in June.

BPEX butchery and product development manager, Keith Fisher, said: “With so many high profile events taking place this summer butchers have plenty of opportunity to profit. “Barbecues, picnics and street parties will provide the perfect opportunity to promote high quality pork and pig meat products from assured supply chains, such as those backed by the Red Tractor scheme.

“Our special celebratory promotional kit and inspirational picnic ideas should help butchers to draw attention to the versatility and taste of pork this summer and deliver improved profits for the whole industry.”

Jubilee Picnic

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