New trade website set up for Wales’ red meat industry

New trade website set up for Wales’ red meat industry

A new website aimed at trade professionals with an interest in Wales’ red meat industry is now live.

The website, created by Hybu Cig Cymru – Meat Promotion Wales (HCC), has been produced following calls for a separate platform for importers, exporters, multiple retailers, butchers and the foodservice sector to obtain information and assistance that’s relevant to their businesses.

The website includes an introduction to Welsh Lamb and Welsh Beef as well as the PGI (Protected Geographical Indication) status.

There is a section for multiple retailers and high street butchers who work within the home market, as well as information for the foodservice sector.

Butchers and restaurateurs who are keen to become members of HCC’s Butchers’ Club and Welsh Lamb Club can also download the application forms from the website.

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