Bettcher has announced it is establishing a direct sales and service structure for its meat customer base in the United Kingdom and Ireland. The structure will become effective on 16th May, replacing sales through third-party distribution.
According to Thomas Holm, Bettcher’s vice president of global sales, the new direct sales structure is being implemented because of the importance of the meat industry in the UK and Ireland, which has experienced significant growth in recent years.
Holm commented: “The UK and Ireland have been important markets for Bettcher for decades. We believe that instituting direct sales of equipment and parts, as well as factory-direct service, will enable us to provide the highest degree of support to our customer base in both countries.”
Working directly with Bettcher personnel and offices, customers in the UK and Ireland will benefit from representation provided by trained and experienced company personnel, along with receiving service and expertise.
Customers also have direct access to Bettcher equipment and parts housed at Bettcher’s European facilities in Dierikon, Switzerland.
The company’s offering includes two products introduced in 2018. The new Quantum Flex™ Trimmer tool for improved cutting efficiency and the Quantum Skinner™, also introduced in 2018.
Bettcher Industries, Inc. is an ISO 9001-certified, vertically integrated manufacturing company with a global customer base and direct distribution and service in more than 70 countries.
For more information about the new direct sales structure, contact Gregor Thomalla, managing director of Bettcher GmbH, at GregorThomalla@bettcher.ch. More information on the company can be found at www.bettcher.com.
This story was originally published on a previous version of the Meat Management website and so there may be some missing images and formatting issues.
