Companies that want to remain successful in the future food value chain should start to explore options for participating in blockchain initiatives, a report says.
The RaboResearch report, Blockchain: The Trigger for Disruption in the Food Value Chain, notes that once implemented, the blockchain can be used to reduce costs and/or increase the value of end products or raw materials by using the information that accompanies products.
There are also opportunities for increasing the added value of raw materials - for example, by meeting specific wishes of consumers related to production method (e.g. fair trade), origin, and other physical and ‘virtual’ quality attributes.
“One advantage would, for example, be when tackling food safety issues”, according to Harry Smit, Senior Analyst – Farming and Farm Inputs.
“Product recalls can be much easier when the entire chain is transparent.”
Transparency of the food chain also means, according to RaboResearch, that the benefits of reputation that market leaders have will decline; trust in a product will become less dependent on the trust in the supplier, but more dependent on the information available in the blockchain.
This enables smaller companies to establish premiums based on the intrinsic characteristics of the goods they supply, without necessarily having a longstanding reputation, the report states.
The available data also creates opportunities for developing products and services based on intelligence.
For example, data can be used in predictive models to predict demand and/or success of a product by making use of new insights about correlations and causalities. As a result, business models can change from responsive to risk-based and predictive.
However, key to reaping any of the benefits is a digitalisation of internal and external processes.
Smit explained: “Two prerequisites have to be met in order for blockchain to become successful. First, processes within companies, and between companies, have to become digitalised and standardised.
“Second, a broad participation of stakeholders along the value chain is required; otherwise the value of blockchain is lost.”
This story was originally published on a previous version of the Meat Management website and so there may be some missing images and formatting issues.
