Employees of Jim Peet (Agriculture) Ltd were given the opportunity to see behind the scenes at leading meat processor, Dunbia at its primary beef plant in Sawley at a beef live to dead event.
The day, supported by Dunbia staff, was to give JPA staff a look at the livestock selection process and an understanding of the implications to farmers of presenting an out of spec animal.JPA plans to use the knowledge gained from Dunbia to advise its customers about optimum feeding practices.Speaking about the day, group agricultural supply chain manager for Dunbia, Rob Lea said: “The live to dead events are an important tool for educating our industry of the livestock selection process. Producing beef that meets customer requirements and specification for taste, tenderness and value for money in addition to provenance and traceability is a critical part of the beef selection process."These events are an ideal way to highlight the processes and staff required to achieve a product suitable for retail. While we typically present the live to dead events to farmers, we were delighted to welcome JPA to Dunbia. Many of their customers will be our customers so it is important that we and other companies within the industry work together to advise them where we can.”
This story was originally published on a previous version of the Meat Management website and so there may be some missing images and formatting issues.
