Holidaymakers in Spain are helping to drive foodservice demand for Quality Standard beef and lamb, according to EBLEX.
The beef and lamb division of the Agriculture & Horticulture Development Board (AHDB) recently showcased cutting demonstrations and market presentations at tourism and hostelry universities in Palma de Majorca and Barcelona, the latter being supported by UKTI.
Around 105 representatives of the meat sector, including importers, butchers and chefs, attended the events which focused on innovation in the meat supply chain including product quality, customer service, confidence and new product development.
Susana Morris, EBLEX assistant export manager, said: “The Spanish meat market can be difficult. However, premium meats presented in an innovative way can find their space with local butchers and restaurants. Also, tourist numbers in Majorca and Barcelona have reached new records this year and demand is definitely there in foodservice.
“We have received a very good welcome from important actors of the sector and are aiming to grow our presence here. This will include follow up visits, further contacts and a presence at the major show Alimentaria in Barcelona in April next year.”
This story was originally published on a previous version of the Meat Management website and so there may be some missing images and formatting issues.
