Tesco has recently teamed up with the nutrition start-up company Spoon Guru, as part of the retailer’s latest efforts to make healthier choices easier for customers.
Spoon Guru focuses on providing consumers with technology to help them scan products in supermarkets to meet their dietary and allergy needs. The partnership with Tesco is described as a first for the UK grocery retail.
By teaming up with the start-up, Tesco will allow customers to tailor their food shopping according to their preferences, via its online shopping platform, Tesco.com.
The new platform will filter customers’ food searches, including intolerances, such as lactose or nuts, as well as specific dietary requirements, including vegetarian, vegan, low fat and low salt.
The service is set to launch this week on the Tesco app, before rolling out to the retailer’s full online platform in the summer.
Tesco’s chief customer officer, Alessandra Bellini, commented: “Adding their technology to Tesco.com is another little help for customers, and we hope it will make a big difference to those with specific diets and tastes.”
Spoon Guru’s chief executive, Markus Stripf, added: “Whether due to a lifestyle choice, allergies or intolerances, Britain’s dietary needs are vast and using technology like Spoon Guru, retailers can make shopping much simpler, easier and a more pleasurable experience.”
According to research conducted by Nielsen in March 2016 on more than 30,000 online consumers, up to 62% of the global population follow a diet that limits or prohibits consumption of some foods or ingredients.
This story was originally published on a previous version of the Meat Management website and so there may be some missing images and formatting issues.
