NFU backs virtual meat supply network

NFU backs virtual meat supply network

A virtual value-chain for livestock production that ensures quality and supply has been backed by the National Farmers Union (NFU) and major livestock producers, processors and leading supermarkets.

Ian Wheel, founder of meat supply network, Breedr.

The app, developed by Breedr, is a new precision livestock network that claims to drive-up meat-eating quality, help producers to increase productivity and profitability and enable others to source high quality meat online.

John Royle, chief livestock adviser for the NFU, said: “The recent crisis has shown the urgency of upgrading meat value-chains so they are fit for the 21st century.  The industry needs to deliver produce of high meat-eating quality, consistently, with minimal waste and environmental impacts and to do so in a way that is profitable and sustainable.

“The online network developed by Breedr supports the NFU’s target to reach net zero by 2040. It is creating a virtual supply chain that builds confidence and trust between producers and processors.”

“The online network developed by Breedr supports the NFU’s target to reach net zero by 2040. It is creating a virtual supply chain that builds confidence and trust between producers and processors. It will remove the need for buyers to see the animals and ensure that producers are rewarded for meat that meets high welfare and quality standards.”

The app works by creating a digital profile for each animal that can be matched with a contract and traded online, based off of the data about weight, feed, health and breeding. The producer has an assured sale and buyers can easily source prime beef to order.

James Wright farmer and Breedr spokesperson, said: “Breedr is an app on your phone that connects to a secure trading network in the web. Fundamentally it tracks the performance of animals.”

Ian Wheal, founder of Breedr, added: “Breedr aims to revolutionise the way that livestock is produced and traded.  All producers need to do is share their weight data.”

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