Pork campaign aims to tap into healthy eating resolutions

Pork campaign aims to tap into healthy eating resolutions

The Agriculture and Horticulture Development Board’s (AHDB) ‘love flavour, love pork’ advertising campaign will return to national television next week.

Caribbean pork medallions with salsa.

Caribbean pork medallions with salsa.

The advert, which is set to run from Monday 13th January, will feature a range of healthy and tasty pork dishes, including healthy sweet and sour pork and stir fry, that have been given green lights for being low in fat, saturated fat, salt and sugars.

The adverts will run during a number of TV and on-demand shows, including ITV’s This Morning and Coronation Street, Channel 4’s Jamie and Jimmy’s Friday Night Feast, as well as Film 4, Sky 1 and Dave.

AHDB’s head of meat marketing Liam Byrne said: “January is a time when people may be negatively influenced into cutting food groups such as meat from their diet. Cutting out food groups without careful substitution can lead to nutritional deficiencies, so our aim is to make it easy for more people to make a healthy informed choice, that’s also nutritionally balanced.

“The adverts are vibrant and family focused and feature a range of tasty and healthy pork dishes which are simple to cook and are available on LovePork.co.uk.”

Byrne continued: “Pork medallions are lean, naturally rich in protein, low in sodium and provide 10 essential vitamin and minerals, which contribute towards good health and wellbeing.”

The campaign will be shared with shoppers on TV, social media and at supermarket fixtures through a variety of new animations, infographics and recipe ideas, which are also available for farmers and producers to share.

The advertising activity was created with feedback from farmers and producers who are part of AHDB Pork’s marketing group and will continue throughout January 2020.

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