Pork exports on the road to recovery says AHDB
In a recent AHDB blog Jonathan Eckley, head of Asia Pacific (Livestock) at AHDB said that despite the challenges exports remain critical to the pork sector. In the first seven months of 2021 almost 225,000 tonnes of British pork was shipped overseas, recovering to pre-pandemic levels.
Strong demand for British pork has seen the Philippines, with a market of over 100 million consumers become the UK’s second largest market outside of Europe and China, according to Eckley.
He said: “We led the first commercial mission into the Philippines in the post-pandemic world and, in May, hosted nine UK pork exporters on our first physical visit to Asia since late 2019. We were able to showcase ‘Quality Pork from Britain’ to leading importers and distributors in Manilla and organised one-to-one meetings for our exporters. UK exports to the Philippines have increased by a third in the year-to-date, adding £31 million to the sector.”
Turning to Japan he said: “Face-to-face relationships are particularly important in the Japanese market, one of the world’s largest pig meat importers.
“It’s encouraging to see travel restrictions to this key market ease, which will enable the team to reconnect with key industry partners in the coming months, building momentum in the lead-up to the largest food showcase event in the country, Foodex 2023.
“The market is a good example of supporting carcase balance, with a doubling in the value of UK exports destined for Japan being driven by a sharp rise in pig meat offal exports this year.”
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