Pork sales perked up during 2012 Olympics

Pork sales perked up during 2012 Olympics

Figures from Kantar Worldpanel, produced for BPEX, show pork and pork products sales were up 8% in value and 9% in volume during the two weeks of the London Olympics.

This was ahead of chicken in silver (up 7% in value and 5% in volume) and in bronze position was turkey (up 2% and 4%).

Insight Manager Richard Cullen said: “It might have been expected that traditional party foods such as sausage rolls and pork pies would perform well as quick convenient snack foods to consume while watching the games.

“However they suffered as price conscious consumers noticed the large year‐on‐year price increases of 17% and 14% respectively.

“The recent emergence of pork marinades continued with an increase of 85% and the improvement in the weather during the Olympic period, and perhaps the successes of Team GB, drove the traditional British summer BBQ occasion as sausages and burgers both saw volume growth in both fresh and frozen formats.”

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