Quality Meat Scotland secures €1.2 million grant from Europe

Quality Meat Scotland secures €1.2 million grant from Europe

The Scottish red meat industry is set to benefit from a €1.2 million (£861,000) grant secured from the European Commission (EC) by Quality Meat Scotland (QMS). The grant will support activities to promote Scotch Beef PGI and Scotch Lamb PGI in Great Britain and five important European markets – Denmark, Belgium, Germany, Netherlands and Sweden.

Uel Morton

Uel Morton: “The key to unlocking this European funding is the PGI status…”

Uel Morton, chief executive of QMS, said: “The key to unlocking this European funding is the Protected Geographical Indication (PGI) status we have for Scotch Beef and Scotch Lamb and the quality standards set out in our assurance schemes are essential for us to maintain that PGI status.

“It is important that our industry is aware of this additional value quality assurance brings and continues to support us with our on-going recruitment campaign to encourage farmers who are not members of our quality assurance schemes to understand their importance to the future of our industry.”

This is the fourth time QMS has been successful in partnering with the European Union to promote Scotland’s quality beef and lamb under the PGI scheme.

Laurent Vernet, head of marketing with QMS, added: “The grant application process started last year and involved collating a detailed and precise programme of planned activities that QMS is now committed to delivering over the next two years. There are five types of activities scheduled for these six countries: design, production of point of sale material, distribution of point of sale material, advertisement and events/public relations.”

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