Royal appointment for Welsh Lamb

Royal appointment for Welsh Lamb

During a two-day tour of South Wales, Her Majesty the Queen and his Royal Highness the Duke of Edinburgh chose to dine on Welsh Lamb during a private lunch at Picton Castle, Haverfordwest.

The royals were served a main course of PGI Welsh Lamb supplied by local butchers, Andrew Rees & Sons Ltd of Narberth, Pembrokeshire. The award winning retail, wholesale and catering butchers have been supplying quality, locally sourced red meat since their establishment over 20 years ago.

“We were asked to supply the lamb for the meal by Maria Grimwood of Picton Castle Restaurant,” explained Andrew Rees, owner and director of Andrew Rees Butchers. “This was a great honour for us and for the local economy, and we were very excited!

“I am very proud about the fact that Welsh Lamb from our butcher’s shop was served to the most famous lady in the world!”

The chosen meat cut for the meal was the eye of the loin, also called the ‘cannon of lamb’ – one of the leanest and most versatile cuts of lamb that is naturally flavoursome and tender.

A member of Hybu Cig Cymru – Meat Promotion Wales’ Butchers’ Club, Andrew Rees & Sons Ltd sell PGI Welsh Lamb to the local community from their high-street shop, and also supply over 150 businesses with fully traceable, quality red meat from Wales.

Launched in 2012, the HCC Butchers’ Club was set-up to support butchers that sell PGI Welsh Lamb and PGI Welsh Beef. Enlisted butchers receive regular point of sale material that can be displayed in their shops and distributed to customers to raise the profile of PGI Welsh Lamb and PGI Welsh Beef.

The Club is free to join and has over 200 members located all over Wales. A full list can be found on HCC’s website www.hccmpw.org.uk/marketing/butchers_club/

All members are authorised to use the coveted Protected Geographical Indication (PGI) logo and trademarks on their Welsh Lamb and Welsh Beef products. PGI designation means that only sheep and cattle born and raised in Wales and slaughtered in approved abattoirs can legally be described as Welsh Lamb or Welsh Beef.

Previous / Next posts...