Dates for the seventeenth annual British Sausage Week have been set.
Running from 3rd - 9th November, the seven-days of sausage celebrations will provide the platform for butchers, retailers and sausage makers to raise awareness of quality assured sausages and benefit from increased sales.
With a high profile PR campaign fronted by a British Sausage Week celebrity (soon to be revealed…), the prestigious ‘Banger Awards’ and supporting point-of-sale promotional material, British Sausage Week 2014 promises to be a huge success.
BPEX butchery and product development manager, Keith Fisher, said: “With hundreds of sausage varieties available, we really are a nation of sausage lovers! The week provides a fantastic opportunity for the whole industry to get involved and raise awareness of quality sausages, including those produced using Red Tractor pork.
This story was originally published on a previous version of the Meat Management website and so there may be some missing images and formatting issues.
