Tulip Ltd creates 80 new jobs with £2.3 million investment

Tulip Ltd creates 80 new jobs with £2.3 million investment

Tulip Ltd has opened a new state of the art production facility in the Midlands to meet growing consumer demand for BBQ, slow cooked and pulled meat products.

L-R Tulip Ltd's CEO Chris Thomas with Neil Taylor, General Manager supporting the launch of Wednesbury.

L-R Tulip Ltd’s CEO Chris Thomas with Neil Taylor, General Manager supporting the launch of Wednesbury.

The company has invested over £2.3million in infrastructure and plant at the 3,000 square metre site, acquired as part of its purchase of Parkam Foods in 2011, and has installed new preparation equipment, large scale smoking ovens and an innovative new packaging line in order to maximise production efficiencies.

The site is initially employing 80 people, including a number who have transferred across from the nearby Freshway Foods’ site and headcount is expected to increase further as volumes grow.

Tulip will be working in collaboration with sales and marketing specialists HFR Foods to identify additional routes to market for products manufactured at Wednesbury, which is believed to be the largest dedicated BBQ, slow cooked and pulled meat single site facility in the UK.

Chief Executive Chris Thomas explains: “It is always good news when you are able to create additional jobs and the opening of this new facility in Wednesbury really serves to underline Tulip’s commitment to investing in growth areas.

“The emergence of ‘street food’ and the influence of American cuisine such as shredded and pulled meats have been really big news over the past 12 months and Tulip has been leading the way in bringing this type of product to a wider market. We expect to see this trend develop further as consumers continue to look for exciting food solutions that are packed with flavour and easy to prepare.

“The opening of the Wednesbury facility enables us to meet the rise in demand from both our retail and foodservice customers for slow cooked and pulled products, and gives us valuable capacity that will enable us, in partnership with HFR Foods, to bring further new and innovative products to market.”

Tulip also continued to see a rise in demand for its more traditional fresh pork products such as joints, chops and mince, having secured additional volumes from customers at its nearby production facility at Tipton, where it employs around 800 people, making it one of the largest employers in the area.

 

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