UK appoints its first agriculture and food counsellor in China

UK appoints its first agriculture and food counsellor in China

The UK’s first agriculture and food counsellor in China, Karen Morgan has been appointed to help increase Britain’s growing food and drink exports to the country.

Karen Morgan is selected as UK's first Food ambassador in China

Karen Morgan, the UK’s first agriculture and food counsellor in China.

This new role will help British firms tap into China’s growing interest in specialty foods, a market expected to be worth a potential £39 billion this year.

Karen Morgan, based in the British embassy in Beijing, will represent the interests of UK businesses already exporting quality British food and drink produce to China, in addition to supporting firms looking to establish new trade links.

Ms Morgan will be tasked with identifying opportunities for new markets and further developing the UK’s relationship with key Chinese authorities.

Secretary of State for Environment, Food and Rural Affairs Elizabeth Truss said: “The appointment of our first agriculture and food counsellor in Beijing will strengthen our trade and negotiating presence in China and help UK businesses take advantage of the vast opportunities the Chinese market represents.”

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