UK pig genetics promoted to Eastern Europe

UK pig genetics promoted to Eastern Europe

JSR, an international pig genetics company, has confirmed the importance it places on Eastern Europe by appointing a highly experienced new agent in Georgia.

Dr Simon Appleby

Dr Simon Appleby, general director of YFN Georgia LLC, based in Tbilsi, will provide a strong strategic presence on the eastern coast of the Black Sea, close to the Caspian region, from where he will distribute JSR Grandparent Gilts, Parent Gilts and Terminal Sires. “There is a big interest in modern commercial pig production in Georgia,” says Paul Anderson, international sales director for JSR Genetics, “which is strongly supported by the Government. Farms are being built using the most advanced European technology and are demanding the very best genetics and technical support to realise this investment to the full. This offers an excellent opportunity for JSR to promote the superior breeding stock, genetics and technical support that the UK can offer. However, it is essential to have a strong local agent with knowledge of the local business climate and culture. We are therefore delighted to have secured an agent with the expertise of Dr Appleby.”

Dr Appleby has extensive experience of agri-business in developing countries. Following senior roles in a Japanese owned agri-business in Australia he has spent more than twenty years establishing consultancy and farming operations in Indonesia, the Philippines, China and most recently, Georgia.

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