UK red meat showcased at two major events in China

UK red meat showcased at two major events in China

Exporters will be flying the flag for UK pork and beef at two major events in China this month, marking the first international showcasing since the coronavirus outbreak.

On Thursday 18th September, China International Meat Industry Exhibition 2020 (CIMIE 2020) will take place at the Qingdao Cosmopolitan Exposition in China, bringing together visitors and buyers from all across Asia.

Organised by the China Meat Association and the International Meat Secretariat, the two-day event will be followed by Asia’s largest food and drink innovation exhibition, SIAL China, which takes place in Shanghai from September 28th – 30th.

Celebrating its 20th anniversary, this year’s show will aim to provide valuable market insights, trends and innovations in the regional food industry.

“China is a hugely important market for our pork exports and it is vital that we maintain our strong relationship with buyers and continue to fly the flag for our red meat.”

The Agriculture and Horticulture Development Board (AHDB) will have a stand at both events, hosted by locally employed staff member Holly Chen who supports AHDB in the local marketplace in a partnership with the China Britain Business Council (CBBC).

Due to travel restrictions as a result of Covid-19, five UK exporters will be promoting their pork and beef through videos and virtual platforms. They will also be using their regional staff to showcase their offering to local importers.

AHDB export manager, Susan Stewart, said: “These two shows represent the first time this year that we have been able to reconnect our exporters with key influential buyers in China due to the ongoing challenges of Covid-19.

“China is a hugely important market for our pork exports and it is vital that we maintain our strong relationship with buyers and continue to fly the flag for our red meat, especially as we are on the cusp of shipping beef to China for the first time in over 20 years.”

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