‘Ultimate Haggis’ arrives in Asda stores ahead of Burns Night

‘Ultimate Haggis’ arrives in Asda stores ahead of Burns Night

A Falkirk-based family butcher has secured an exclusive listing with Asda for its ‘Ultimate Haggis’, which has been developed especially for the upcoming Burns Supper celebrations.

The Ultimate Haggis in Asda stores in the UK

Director of Malcom Allan, Gordon Allan, with ‘The Ultimate Haggis.’

Malcolm Allan butchers has manufactured Scottish meat products since 1954, and one of its latest products, ‘ The Ultimate Haggis’ will be available in Asda stores across Scotland this week.

The product weighs in at 900 grams and was developed with the help of research and taste panels from Queen Margaret University.

Gordon Allan, director of Malcolm Allan said: “Everyone has different opinions on what the ultimate haggis should taste like, so we challenged ourselves to find out once and for all – and then create it for the retail market. We really invested in the process and we’re confident we have created – the ‘Ultimate Haggis!”

Heather Turnbull of Asda added: “We’ve a great working relationship with Malcolm Allan and the addition to our shelves of the ‘Ultimate Haggis’ is something really special for our Scottish stores. Malcolm Allan has brought an innovative and excusive product to Asda shoppers, which stays true to the traditional Scottish cooking method, meaning our customers can celebrate Burns Night with a great product at a great price.

“As well as the Ultimate Haggis we also have a range of products which have been produced by Scottish suppliers and are perfect for Burns night. With sausages and olives from We Hae Meat, Haggis truffles from Simon Howie Butchers and the McIntosh Burns Box which includes an individually wrapped haggis, tatties, neeps and whisky sauce that consumers can serve according to their individual preferences, there is something to suit the taste buds of every customer.”

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