ABP launches new English lamb range at ANUGA
ABP launches new English lamb range at ANUGA
ABP Food Group, one of Europe’s leading privately owned agribusiness companies, has taken its biggest stand ever at ANUGA and has launched its new English lamb range – Dorset Crown – a 7 day matured premium grass fed product. ABP Lamb processes over 1 million lambs each year from two sites: Yetminster in Dorset and Lurgan in Northern Ireland.
ABP made its presence felt at this year’s ANUGA following a challenging year for the company.
ABP’s 255 square metre stand showcased its full range of beef & lamb products from across the company’s manufacturing facilities in Ireland, UK and Poland. It promoted over 11 different brands, including its award winning Irish Hereford Prime and Scotch Prime lines of premium beef products.
Commenting on ABP’s participation at ANUGA, chief executive Paul Finnerty said:“Anuga is a great opportunity for us to promote the quality beef and lamb products we produce to potential new customers, and to renew existing relationships. It’s an important platform for UK and Irish food businesses to promote the best of the industry on the global stage.
“I am pleased to attend this event knowing despite a challenging year we have retained the support and confidence of our customers and suppliers, and are on track to grow the business in this financial year.”
