AHDB issues call for feedback on five-year strategy

AHDB issues call for feedback on five-year strategy

The window for feedback on Agriculture and Horticulture Development Board’s (AHDB) new five-year strategy closes on 31st January 2021.

The trade body published its strategy for consultation in December, which included a series of commitments aimed at improving the way it engaged with farmers and growers.

It will also assess more levy payer involvement in the setting of work programmes and levy rates, delivering value for money, changes to the levy system in horticulture and potatoes and a five-year ballot on the future of the AHDB levy.

“This is a real opportunity to help shape the future work programmes and priorities for your sector.”

The full AHDB strategy and proposed sector plans are published for consultation and can be found online and before the end of January deadline.

AHDB chair, Nicholas Saphir, said: “The deadline for feeding back on the strategy is fast approaching and we are keen to hear the views of as many levy payers as possible.

“This is a real opportunity to help shape the future work programmes and priorities for your sector. Therefore, we are encouraging farmers, growers and the supply chain to respond to the consultation before Sunday’s deadline.”

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