AHDB showcases British red meat in Hong Kong
The Agriculture and Horticulture Development Board (AHDB) has partnered with professional chefs in Hong Kong to showcase British red meat as part of a month-long campaign.
The campaign was launched on Friday 1st March 2024 and will run throughout March with chefs Saito Chau of Chineseology, Tiff Lo of Jean May and Adam Catterall of Roganic creating beef, pork and cheese dishes to offer to diners during the month.
Each of the chefs have created original dishes to showcase the quality, variety and versatility of British red meat and dairy products, including Tossed Ox Tongue Spicy Sichuan Sauce, Scotch Egg Piccalilli and Tunworth Cheese, Alpine Plum, Buckwheat Crumb and Lemon Thyme.
Jonathan Eckley, AHDB head of international trade development, said: “AHDB analysis has shown pork and beef consumption in Hong Kong to be among some of the highest in Asia. As with dairy, the foodservice and high-end retail sectors present opportunities for premium cuts of pork and beef.
“Coupled with consumers’ high regard for food safety and quality in Hong Kong and the wider Asia region, UK producers are well placed to capitalise on this demand. The campaign will help cement the UK’s reputation as a producer of high-quality sustainably produced red meat and dairy produce.”
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