Aldi to promote Scottish meat
Promotional events at three Aldi stores in Scotland will be taking place over the next few weeks to promote Scottish produce, including Scottish beef, lamb and chicken.
The events will promote the Scotch label and Red Tractor standards, as well as educating shoppers about the story of Scottish farming.
Shoppers will receive samples of Scottish beef, lamb and chicken, as well as cheese, yoghurt and chutney at the stores, which sell 100% Scotch beef and lamb.
There will also be an opportunity for NFU Scotland members to meet consumers to help stimulate support for Scottish produce.
The promotional events will take place in Inverness on Saturday 20th February, Dumfries on 27th February and Prestwick on 5th March. Events at Aldi stores in Argyll and Aberdeenshire are still to be confirmed.
“While there has been good progress in the last year, it is clear that supermarkets can go much further to support Scotland’s hard working farmers, while delivering greater quality to Scotland’s shoppers,” NFU Scotland’s president, Allan Bowie, commented.
“In 2015, our activity at supermarkets meant that our members were more visible and active than ever before, speaking to shoppers, offering Scotch beef, lamb and cheese to taste, and promoting high quality assurance standards.
“The farmers involved received overwhelming support from shoppers who want to be able to buy more Scottish produce.
“Members will be out and about once again continuing this good work in the coming weeks and months and we would encourage consumers to head along and support our hard-working farmers by speaking to members and putting Scottish produce on their dinner tables.
“We will continue to engage with other retailers and supermarkets to encourage them to stock and promote Scottish produce, whilst encouraging consumers to buy local, whether that be it from the supermarket shelves, or indeed their local butcher.”