Bettcher GmbH names new managing director

Bettcher GmbH names new managing director

Bettcher Industries, a supplier of cutting tool machinery for the meat industry, has named René T. Hansen as its new managing director of its European subsidiary, Bettcher GmbH.

Hansen takes up the new role having joined the company in July 2018 as international sales manager. He has more than 30 years’ experience within the industry, most notably as a consultant at the Danish Meat Research Institute.

Commenting on his new role, Hansen said: “I am honoured by being promoted as managing director at Bettcher GmbH. Coming from a position as international sales manager within the Bettcher family gives me a good insight and a solid foundation to run the business.

“The last year, we have been through unprecedented times, for life in general and for the meat industry in particular. Covid-19 and ASF changes the dynamics in the meat business, quickly and randomly. Being agile and adaptive to these threats, are key factors today.”

In his new role, he will be responsible for strategic business development, as well as ensuring successful implementation of all business objectives throughout the company and its network of clients and distributors.

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