BPEX has decided to postpone its Regional Roadshow events this year. The decision is part of a review of marketing activity following the BPEX Board’s decision to implement a new 5-year strategy – ‘Going for Growth.’
“After 10 very successful years of staging the Regional Roadshows, a review is due to be carried out of the way in which BPEX supports independent butchers and helps them to maximise sales of pork and pork products,” explained Keith Fisher BPEX’s Butchery and Product Development Manager.
“This is part of an overall review of our marketing programme which will focus on rejuvenating the image of pork to consumers in order to help drive increased awareness of the health benefits and variety of cuts. We’ll consult on how best we can work with the independent sector in due course to ensure butchers share the benefits of our marketing programmes and will announce these plans in due course.”
This story was originally published on a previous version of the Meat Management website and so there may be some missing images and formatting issues.
