Processors, producers, retailers and industry stakeholders will be invited to access key industry insight at an upcoming conference hosted by the Agriculture and Horticulture Development Board (AHDB).
The meat and dairy focused consumer conference will be held on 16th October, and alongside their insight partners, AHDB will showcase the changing consumer landscape, picking out key trends that are impacting the wider supply chain in the agricultural sector to help the industry maximise future growth opportunities.
Steve Evans, AHDB’s lead consumer insight manager, commented: “Building on the success of last year’s conference, we’re excited to share even more research and insights at another face-to-face event this October.”
Following the previous years’ conference, 97% of attendees said the event improved their knowledge, and 81% of attendees said they would potentially make changes to their business/work within a business as a result of what they heard from AHDB at the 2024 consumer insight conference.
A 2024 attendee stated: “Great thought-provoking content and with a variety of stakeholders gathered to generate useful debate.”
This year, the AHDB Retail and Consumer Insight team will “take an in-depth look” at consumer trust in British farming, and will share the latest consumer perspectives on health and nutrition.
“Our sessions will delve into the reasons behind consumers’ perceptions.”
Steve Evans, AHDB
AHDB’s new primary research on the meat shopper journey will be shared, with that research picking out key opportunities and challenges linked to changing in-store meat shopping behaviours. Insight from its summer analysis around consumer views on sustainability will be discussed, as well as a bespoke study into reinventing the milk aisle and a look at dairy trends in foodservice.
There will also be panel discussions, in addition to meat and dairy breakout sessions and opportunities for networking and delegate questions.
Evans added: “Our sessions will delve into the reasons behind consumers’ perceptions, not only informing attendees on current consumer food trends, but more importantly how this might affect future meat and dairy demand.”
To learn more and sign up for the conference, visit the AHDB event page.
