Brady Family ham secures Budgens UK listing
Irish pre-pack ham brand Brady Family has secured a listing across the full estate of Budgens UK stores for its two best-selling products – Glazed By Hand and Traditional ham.
Brady Family’s Glazed By Hand ham will be sold in 106 Budgens stores across the UK, alongside the brand’s Traditional ham.
Following a successful trial in three London stores, the products, made from 100% Irish topside pork sourced from quality approved farms, will now launch in 106 Budgens stores.
Audrey Aspell, brand manager, O’Brien Fine Foods, said: “Having created strong awareness and a loyal consumer base for the brand across Ireland over the past number of years, we are excited to see our delicious range of Irish ham lining the shelves in Budgens stores.
“Initial research we have carried out has shown that the UK consumer is very interested in our premium quality product, so this listing represents a huge opportunity for the brand.”
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