Charlie Bigham’s launches new advertising campaign
Independent food brand, Charlie Bigham’s, has launched its latest spring advertising campaign called Obsession is my secret ingredient.
The brand has invested £3million on the campaign and includes radio and podcast as well as print, digital, experiential, on-pack and social, hoping to further raise brand awareness and reach new audiences.
Bigham’s is known for its freshly pre-prepared meals, but most consumers were unaware that Charlie Bigham was really the man behind the brand. Bigham’s hopes that the new campaign will position the brand as an authentic, high quality food producer. The brand has recently been certified B-Corp and aims to drive pre-prepared meal category reappraisal with the new amplification on quality messaging.
Founder Charlie Bigham commented: “The new campaign is an exciting direction for the brand; 25 years ago, I started hand preparing food to deliver a delicious home cooked flavour. We continue to cook in small batches, which means we make our recipes every day. It’s always been a real passion of mine, which is reflected in the quality and taste of every meal we produce. I hope the new campaign brings to life the attention to detail that is vital to the taste and quality of our dishes.”