Consumers are going to have to learn more about their food

Consumers are going to have to learn more about their food

Commenting on Tesco’s announcement that it is to begin to bring its meat production chain “closer to home” Deborah Hallett, managing director of 90 Degrees said that in order for that to be a viable proposition, consumers would need to improve their education about where their food was coming from in a bid to appreciate why the cost of it may have to inevitably rise.

Speaking to the BBC’s Today programme, alongside NFU president, Peter Kendal, Hallett believes that there should be no problem with supply chains if the quality of the food that was produced in Europe was done to the standards that are upheld in the UK. She also felt there was a market for our meat and food manufacturing expertise to be exported to Europe.

You can hear the whole BBC interview including Tesco’s Philip Clark here.

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