Danish Crown’s Sokolow to take over Gzella Meat Group
Polish meat manufacturer, Sokolow Group, part of Danish Crown, is set to acquire meat producer Gzella Meat Group for an undisclosed sum.
The deal will be executed based on a conditional investment agreement and is subject to approval by the Polish competition authorities.
The agreement will see Sokolow products be offered to customers and consumers through the distribution channels of the Gzella Meat Group, while Gzella products will gain access to Sokolow’s distribution network, which consists of 39 distribution centres and 51 Sokolow stores.
Gzella has the capacity for processing more than 6,000 tons of meat a month, employing around 1,000 people and running its own logistics facilities and a network of nearly 250 stores operating under the Delikatesy Mięsne Gzella brand.
Boguslaw Miszczuk, president of the management board of Sokolow S.A., commented: “Our mission is to be a valuable partner for our customers and the consumers.
“We do that by providing them with products in premium quality that meet their expectations and needs and comply with the ongoing changes in dietary trends. The acquisition of Gzella Meat Group is another step to meet these objectives and it will enlarge the potential growth of the Sokolow Group remarkably.”
Miroslaw Gzella, founder and main shareholder of the Gzella Meat Group, added: “When we decided to sell the Gzella Meat Group, we started looking for an investor with an established market position and a good reputation, which could bring Gzella the best possibilities to maintain and develop the current activities.
“Being a part of Sokolow means we will have the best possibilities to strengthen our market position, through continuously improvements of the Gzella profile and an even wider range of premium products.”
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