Dubai to get a taste of Welsh meat

Dubai to get a taste of Welsh meat

Hybu Cig Cymru – Meat Promotion Wales (HCC) will promote the Welsh red meat industry at the annual food and hospitality show, Gulfood, in Dubai.

The food festival will be hosted at the Dubai Trade Centre from 8th – 12th February.

Gwyn Howells, chief executive of HCC: "We need to take advantage of opportunities".

Gwyn Howells, chief executive of HCC: “We need to take advantage of opportunities”.

HCC says it will be looking to build on the existing high demand for Welsh meat in the Middle East, with hopes of identifying new customers and partners.

Speaking on his ambitions for the event, chief executive of HCC, Gwyn Howells, said: “Welsh meat is recognised as a quality product across the world and our market, as with many other Welsh food producers, is a global one.

“We need to take advantage of opportunities that are presented by trade shows such as Gulfood to meet face-to-face with our existing and potential customers.”

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