EBLEX helps students get to grips cooking with lamb

EBLEX helps students get to grips cooking with lamb

More and more students are heading back to the kitchen to cook up a lamb dish with a little help from EBLEX.

Pot roast shoulder of lamb

With the new university term underway, EBLEX’s student-style society ‘LambSoc’ has already attracted nearly 8,000 people to its community through online channels such as Facebook, Twitter, Instagram and YouTube.

Since its launch back in July, the online LambSoc community has grown by 130 per cent. Through a number of social media channels, it has raised the profile of lamb as a meal option and illustrated the benefits of cooking with it.

Highlights of the campaign have included teaming up with fashion model Ruth Crilly and YouTube personality Louis Cole to produce cooking tutorials that illustrated the ease of cooking with lamb and its flavour-carrying ability. The videos generated nearly 130,000 views and feedback revealed students were much more motivated to attempt lamb recipes.

As LambSoc develops over the academic year, the drive to obtain 20,000 likes on Facebook and 500,000 video views appears to be well on track.

Zhenya Dewfield, EBLEX digital product manager, said: “As the term goes on we want to amplify the message about the benefits of lamb through a greater volume of activity. Students will be treated to more video content featuring well known personalities, as well as competitions to cultivate a larger, loyal audience to generate further positive discussion around lamb.”

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