Online butcher Farmison & Co has confirmed that it will relaunch its 'Cut by Farmison' butchers counter in Ripon in December 2023.
The full reopening of its Ripon butchers counter and click and collect point comes as Farmison completed the first stage of its plan to "re-energise" the business.
Farmison said that it will launch with a full Christmas range available in-store for Yorkshire shoppers, while customers can attend live butcher demonstrations at Cut on Saturday 16th December.
The demonstrations will be led by Paul Minett, who joined Farmison as a consultant on its retail proposition. Between 11am and 1pm, the team will run tasting and cooking sessions for the public.
Led by new CEO Andy Adcock, over the last six months Farmison & Co said it has taken "significant steps" to strengthen both its direct-to-consumer business and build new wholesale opportunities. These include, among other things, a partnership to supply The Grill at Harrod's with "exclusively produced longhorn beef", its first entry into the fish market with partner 'Fish for Thought' and the relaunch of its subscription meat box service.
Adcock said he was "delighted" with the progress made at Farmison: “Because it’s rooted in a clear principle to help and encourage consumers eat better meat, this business has always had significant potential.
“Our work to bring new energy to Farmison over the last six months has only made that view stronger.
“And because of those efforts, we can now look forward to moving on to the next stage of our plan - returning Farmison to sustainable growth in the months and years ahead.
“While there’s still much to do, I’d like to thank the team here in Ripon for the outstanding way in which they’ve put their heart and soul into re-energising the business.
“It’s a privilege to join and work alongside them."
This story was originally published on a previous version of the Meat Management website and so there may be some missing images and formatting issues.
