Great British Beef Week 2019 returns
Great British Beef Week is running throughout this week (1st-7th April), and the key themes will celebrate that beef forms part of the most popular dishes loved around the world and at home.
In its ninth year, and at such a significant time for world trade of British beef, the organisation Ladies in Beef (LIB) is calling for farmers, producers and beef lovers to join the celebration of Great British Beef Week and help increase the love for quality British beef.
The organisation say that the week will also help educate consumers about the environmental and nutritional benefits of beef as part of their diet.
Over the coming week, Red Tractor assured thin cut beefsteaks will be promoted using new international themed recipes to encourage shoppers to try a beef-based dish. Events during the week will also raise money for farming charity RABI.
Jilly Greed who farms 200 suckler beef cows and youngstock on Devonshire water meadows, explained: “This year, we’ll be championing that British beef is a very important part of the global diet, because of its quality, its nutritional and environmental health benefits.
“And at home, our multinational community has shared with us some of the most popular beef dishes we love in Britain today.
“With multicultural influences making an Italian lasagne, a spaghetti Bolognese, a French beef bourguignon or a Hungarian goulash, it’s a staple part of our menu.
“We’d also like shoppers to know that British-farmed beef is good for the environment, with almost half of the UK’s many breeds of cattle managed on our mountains, moorlands, marshlands and wetland meadows.”
NFU President Minette Batters has also kicked off Great British Beef Week by pledging her support for the campaign and urging the public to get behind British beef producers.
In her video address, Batters highlighted the importance of Britain’s beef sector in providing high quality, tasty, versatile food for the nation as well as delivering world-leading environmental standards.
She said: “I’m thrilled to be supporting Ladies in Beef and Great British Beef Week at this crucially important time for British food and farming.
“This campaign will help to remind people that there’s so much more to the British beef industry than many realise with grassland forming two thirds of the UK countryside. Having cattle eating that grass is pivotal to the success of our biodiversity and our environment – and the best way of using that land to produce quality food.
“There are also so many nutritional benefits of eating British beef as part of a healthy, balanced diet with beef adding high levels of crucial protein, iron and zinc to our diets.
“I’d encourage the public to look out for Red Tractor assured beef when shopping if they want to back British beef producers; the logo ensures high standards of animal welfare, environmental protection and food safety.”