Great British Beef Week marks a decade of celebrating quality beef
The Ladies in Beef (LIB) organisation will be celebrating a decade of quality beef with Great British Beef Week, which runs from 23rd to 30th April.
This year’s Great British Beef Week aims to shine a spotlight on the high quality British beef on offer and highlight its nutritional and environmental credentials.
The 2020 campaign will champion Red Tractor assured beef through a range of cuts and dishes, engaging consumers through both retailers and foodservice. A series of events will also take place, helping charity partner RABI reach its fundraising target of £100,000.
Mother-daughter farming duo Celia and Kirsty Gay have been chosen as this year’s GBBW ambassadors. They run a suckler herd of pedigree South Devon and Aberdeen Angus Cross cattle on their family farm, near Bath, which is also home to a farm shop, butchery, café and events enterprise.
Celia said: “Great British Beef Week enables us to shine a light on beef as an important part of a balanced plate and highlight all the benefits livestock farming brings to the environment.”
Jilly Greed, who co-founded LIB with NFU president Minette Batters, added: “We’re so pleased that our project to get people talking about British beef has lasted the course, reaching its tenth year.
“It feels like beef farming is being attacked from all angles at the moment, however campaigns like this allow us to fight back by talking about beef’s nutritional qualities and how farmers are actively helping the environment.
“Every single beef farmer is passionate about the quality of the beef they produce, otherwise they simply wouldn’t be doing it, and it’s vital that we communicate that passion to consumers.”
- Beef producers and other stakeholders who would like to support Great British Beef Week can find out more information and download promotional material by visiting www.ladiesinbeef.org.uk.