Jean-Christophe Novelli to present 2013 Smithfield Awards

Jean-Christophe Novelli to present 2013 Smithfield Awards

Celebrity chef Jean-Christophe Novelli will present the 2013 Smithfield Awards, the annual national product evaluation event contested by Q Guild butchers.

Jean-Christophe Novelli, who will present the Q Guild’s 2013 Smithfield Awards.

Jean-Christophe Novelli, who will present the Q Guild’s 2013 Smithfield Awards.

The 5 out of 5 AA Rosette and Michelin award-winning chef, and TV personality, who also runs his own cookery school, The Novelli Academy, in Hertfordshire, will hand over the honours at the Butchers Hall in Smithfield, London, on Wednesday, November 20th.

Almost 400 individual products from Q Guild butchers across the nation have been entered for this year’s high profile showcase.

They will be judged by panels of food and meat industry enthusiasts at the City of Glasgow College, on Wednesday and Thursday, October 16 and 17.

There are seven product categories – sausages, burgers, pies, cooked meats, kitchen-ready and chipolata sausages.

At the presentation day, gold and silver awards will be handed out in each class, with diamond awards going to individual product category winners, one of whom will emerge as the overall Smithfield Awards supreme champion.

Product innovation is a key activity in the Q Guild, whose 110 members across Britain are at the elite end of the retail butchery sector.

Q Guild chairman Brindon Addy said: “The Smithfield Awards present an opportunity for our members to put their products to the test and win one of the meat industry’s most prized accolades.”

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