Masterchef winner launches Scotch Beef Campaign

Masterchef winner launches Scotch Beef Campaign

Fresh from his success on BBC’s Masterchef: The Professionals, Jamie Scott launches a new campaign to promote Scotch Beef.

BBC Masterchef: The Professionals winner, Jamie Scott, toasts the scotch beef campaign.

BBC Masterchef: The Professionals winner, Jamie Scott, raises a glass to his Scotch Beef Campaign.

The nine-week Quality Meat Scotland campaign runs with the slogan of: “There’s beef, there’s Scottish beef, and then there’s Scotch Beef.”

Recently named as Scotland’s favourite food through an independent survey, Scotch Beef saw its own share of success in the Masterchef final, having been served by the show’s eventual winner as his main course dish.

Speaking about the qualities of Scotch Beef, Jamie Scott says: “It is such a versatile product and although it is simple to cook, it is also very impressive which is the main reason I chose to include it in my final dish on Masterchef.”

The campaign is designed to distinguish the quality of Scotch Beef from other beef such as Scottish beef, in addition to promoting its flavour, integrity and flexibility in the kitchen.

Laurent Vernet, head of marketing at QMS, said: “This campaign aims to show just how simple and versatile cooking with Scotch Beef can be. It is an every day premium product that can be enjoyed as part of a healthy, balanced diet.”

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