Meat Management to boost coverage and frequency

Meat Management to boost coverage and frequency

The publisher of Meat Management magazine, Yandell Publishing Ltd., has confirmed that the frequency and coverage of the publication is to be extended with immediate effect.

Until now the market leading title has been published in print, including an online an e-magazine version, ten times per year, with combined editions covering January/February and July/August. However, frequency will now be increased to 12 issues with full monthly frequency. The magazine remains a full member of the Audit Bureau of Circulations (ABC) and for some years has been the only meat industry title to offer this independent industry standard of circulation integrity.

Publisher Graham Yandell commented: “Since the demise of Meat Trades Journal, which published its last edition back in January this year, there has been increasing demand from advertisers and readers for us to do this. We have also seen a surge of traffic to our Meat Management website which continues to grow and our decision simply extends the quality coverage we are known for.”

Yandell Publishing offers a full portfolio of high end media for the meat sector and in addition to the magazine and website it provides an online weekly newsletter, dedicated social media channels, the annual MM Meat Industry Awards, UK Sausage Week, the Women In Meat Industry Awards, Meat Contacts directory, The Butcher magazine (twice per year) and the biennial Meatup exhibition, which takes place in October next year. There is also an email broadcasting service via the popular MM Connections brand.

Meat Management publisher, Graham Yandell.

Graham continued: “We felt it important to confirm our plans now as many advertisers and partners confirm their marketing over the autumn period, and when doing this advertisers can include any extra coverage in their schedule to reach the most important target market in the meat industry.

“I know this will also be welcome news for our thousands of regular readers. Unlike some titles not only do we invest in quality content and production values, but all copies go to a named recipient too and we always have comprehensive marketing engagement with the sector to provide the best possible service for everyone. The key to success is great content however and I believe this is why Meat Management goes from strength to strength at a time of change.”

To sign up as a reader for both the magazine and newsletter go to www.meatmanagement.com or for advertising and marketing enquires email sales@meatmanagement.com. In addition phone enquiries can be made to 01908 613323.

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