Meat Minds programme to develop young peoples’ industry knowledge

Meat Minds programme to develop young peoples’ industry knowledge

Hybu Cig Cymru – Meat Promotion Wales (HCC) has launched a programme recruiting young people from the red meat supply chain to develop their industry knowledge.

HCC said the Meat Minds programme would aim to collect data and inform industry.

The programme, named Meat Minds, will aim to bring individuals together to develop their knowledge and experience of industry structure and red meat production from farm to fork.

Successful applicants will participate in five themed days and one other day with an assigned mentor in the workplace, gaining Welsh, UK and global connections. They will also be given an opportunity to work collectively as a group on an industry-focused project of their choice, with the aim of producing results, new information and data to inform the industry as a whole.

The deadline for programme applications is 5pm on Friday 7th June.

Elizabeth Swancott, HCC senior market intelligence and research and development officer, said: “We are very excited to be launching this new programme and are looking forward to providing individuals with a whole host of worthwhile experiences and opportunities.

“We are targeting people between the age of 21-35 and they could be farmers, processors, butchers, retailers or chefs – or anyone else who is involved in the red meat supply chain. They must be passionate about red meat production and promotion, interested in research and development and keen to see developments within the industry.

“During the six days of the programme, which will be spread across 12 months, we will introduce the group to assigned industry mentors which will lead to a practical experience in the workplace. We will also present themed modules with expert speakers on topics ranging from the farmed environment to processing and consumer awareness, and encourage them to work on a research project to inform the industry.”

Swancott added: “In addition, there will be optional opportunities for the members to work with HCC on future promotional activity and become informed spokespeople for our red meat sector here in Wales.

“If you would like to be amongst the first members of Meat Minds, have knowledge, understanding and ideas on how to develop the sector in the future but are also keen to develop and learn even more, apply today!”

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