Morrisons listing secured for Danepak
Danepak – one of Brtiain’s best known bacon brands – has secured a listing in Morrisons’ stores nationwide for its Lean & Low and Rapid Rashers products and its 220g smoked and unsmoked bacon rashers.
The Danepak brand underwent a multi-million pound relaunch in 2015, which resulted in a new look and included the use of Iposol, a solution of water and sea salt. When used in Danepak’s curing process, the company claims Iposol delivers the same taste but with 30% less salt then standard bacon. In addition, a reclosable packaging format was introduced – this was a UK first.
Kate Charman, brand listing & licensing manager at Tulip Ltd – the company behind Danepak – explained: “Our new listing is fantastic news for bacon lovers who will now be able to purchase Danepak bacon at hundreds of Morrison’s stores across the UK.
“We are now in the second phase of our launch, having successfully completed phase one, which saw us introduce a number of industry firsts to UK consumers including Iposol, and our innovative reclosable packaging format.
“Our social media campaign, the ‘Serious Bacon Club’ has been a huge success and can now boast over 57,000 fans across the country with our online viewing videos having been viewed a staggering three million plus times.”