Hybu Cig Cymru – Meat Promotion Wales’ (HCC) new Welsh Beef TV commercial, which features the hymn Bread of Heaven recorded by west Wales’ Ospreys Supporters’ Choir, is now airing for four weeks across commercial TV channel in Wales and on social media.
The 30-second advert is part of HCC’s long running promotional campaign to promote PGI Welsh Beef and includes the 50-strong choir’s composition, An Ode to Welsh Beef as well as Bread of Heaven.
“I’m urging all Welsh fans to get behind the choir, get online and send their recordings viral,” said HCC’s market development manager, Laura Pickup. “They have been brilliant as we have been planning and recording this near operatic opus.”
To see the advert, click here.
This story was originally published on a previous version of the Meat Management website and so there may be some missing images and formatting issues.
