New British wagyu trademark launched

New British wagyu trademark launched

The Wagyu Breeders Association (WBA) has confirmed the establishment of a new trademark for British Wagyu beef meaning the logo and wording are now protected through the UK Government’s Intellectual Property Office.

Commenting, WBA director Philip Maddocks, said: “The new trademark is an integral part of the British Wagyu Assurance Scheme which we launched last year. It provides a strong visual marker to underpin consumer confidence. The assurance scheme includes branded ear tags and DNA verification to unite all parts of the supply chain in assuring the integrity of the British Wagyu brand.”

A number of retailers are committing to the scheme which will see the new logo soon start to appear on packaging and promotional materials.

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