New guide highlights versatility of Scotch Lamb

New guide highlights versatility of Scotch Lamb

Quality Meat Scotland (QMS) has launched its guide, A New Lamb Guide with recipes, to help consumers understand the quality and versatility of Scotch Lamb PGI.

QM2750 Ultimate Lamb Guide Cover AW 07/15.inddThe 127 page book provides Scotch Lamb recipes and informs consumers of what the Scotch Lamb PGI label guarantees, namely that the red meat has come from animals born and reared on Scottish farms which are quality assured.

Suzie Carlaw, QMS marketing controller said: “One of the main aims of the new publication is to ensure that when consumers see the Scotch Lamb PGI label in supermarkets, butcher’s shops, or restaurants, they know why they can be confident that the meat they are buying is of the highest quality.”

“Within the guide, consumers will find out why there is so much more to Scotch Lamb PGI than a delicious Sunday roast.

“Whether it is a quick stir-fry, a leg roast or leftovers, this book will guide you through what you really need to know,” Carlaw said.

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