EBLEX’s efforts to help average-performing producers bridge the gap to become top producers through its £3.1 million investment in research and development and knowledge transfer, could be worth £217 million to the English beef and sheep industry.
- £26 of media coverage generated for every £1 spent on our quarterly Simply recipe booklets. Overall the campaign achieved 131 pieces of coverage during the year
- £67m potential growth in annual lamb retail sales and £11.3m potential growth in annual beef retail sales as a result of the £55,000 invested by our marketing team in new cut development
- £9.4m increase in the value of sheep meat exports to non-EU markets in 2013. We invested £432,000 in our ongoing campaign to open additional non-EU export markets.
EBLEX sector director Nick Allen said: “One of our major challenges within EBLEX is demonstrating to levy payers the wide range of work we do on their behalf, as much of it isn’t visible to the average producer.“The annual review, in addition to our numerous interactions with farmers around the country, provides an effective way of doing this.“I’d encourage every levy payer to read it – I’m sure they will find it a useful guide to how we are investing levy money on behalf of the sector.”Copies of the annual review will be sent to all members of the EBLEX BRP with the autumn bulletin. A pdf is available online in the corporate publications section of www.eblex.org.uk, or additional hard copies can be requested by calling 0870 242 1394.
This story was originally published on a previous version of the Meat Management website and so there may be some missing images and formatting issues.