Asda has announced it will stock its Smart Price and Farm Stores ranges in all 581 food stores and online to make its value ranges "more accessible" to customers on a budget.
The supermarket currently stocks 150 Smart Price and Farm Stores products in 300 stores and said it will introduce all 200 products in these value ranges to all food stores by 1st March.
The move comes after poverty campaigner Jack Monroe named Asda in a series of tweets critical of budget ranges being removed from shelves or increasing in price.
Meg Farren, Asda’s chief customer officer, said the company had "taken on board" Monroe's comments and is "taking steps" to put its full Smart Price and Farm Stores ranges in store and online "to make these products as accessible as possible.” She added that Asda has taken the action as it wants to help its customers’ budgets "stretch further".
This story was originally published on a previous version of the Meat Management website and so there may be some missing images and formatting issues.
